Weatherzone

Weatherzone also provides solutions for displaying weather on websites. Some large sites that use this include , an Australian agricultural site, Ski.com.au, a site about snow sports in Australia, and Weatherzone also hosts its own weather site, also called Weatherzone, which combines their own content with Bureau of Meteorology information and that from several other providers into a more user friendly and customizable interface. Weatherzone has been recently launched as a television channel on pay TV provider  and is available as a mobile online service as well. Their surfing website,  is Australia's most popular source of online surf reports and forecasts.

In 2008 in response to an increasing demand from industry for more accurate and more frequently updating weather forecasts, weatherzone developed the Opticast forecast system. This system takes information from over a dozen computer models including variants of the in-house operated WRF model. The Opticast algorithms are run every hour ensuring the forecasts are continually staying abreast of rapid and previously unforeseen meteorological changes. The accuracy of Opticast allowed weatherzone to make a successful foray into the lucrative energy and mining weather forecasting markets. Over the subsequent 2 years many of Australia's major electricity companies commenced using weatherzone's Opticast derived forecasting products including AGL, Snowy Hydro, Delta Energy, Energex and Tru Energy.

Weatherzone, known before 9 August 2010 as The Weather Company, is the main provider of value added meteorological services in Australia Their main business lines are services to television stations, major websites and mobile phone companies. They also provide services to energy, insurance and large retail corporations. They specialize in aggregating content from a large range of private and government funded organisations (e.g. Environmental Protection Authority, Organisation, etc.). They also run their own computer model which is used to produce content for the subscription product, weatherzone silver, and feeds into their Opticast forecasting model. Weatherzone employs a team of meteorologists to offer a meteorological alternative to the (BOM).

Weatherzone was founded in 1998 by former Bureau of Meteorology meteorologist, Mark Hardy, providing graphics, scripts and weather briefings for television weather presentationIt provides these weather services, for among others, (Weatherzone's first client),, theand the world weather reports for  It also provides detailed agricultural forecasts to country areas of Australia, through the ABC, and